Privacy policy
Last updated: 19 September 2026
This Privacy Policy explains how Enetura (“Enetura”, “we”, “us” or “our”) collects, uses, stores and shares personal information when you visit Enetura.com, make a purchase, contact us, interact with our advertising or otherwise use our services.
By using our website, you acknowledge the practices described in this Privacy Policy.
Nothing in this policy limits any privacy or consumer rights that cannot legally be excluded.
1. Information We Collect
Depending on how you interact with Enetura, we may collect the following categories of information.
Identity and contact information
- Name
- Email address
- Telephone number
- Billing address
- Shipping address
Order and transaction information
- Products purchased
- Order value
- Discounts used
- Delivery information
- Returns and refunds
- Transaction history
- Payment status
Payment information
Payments may be processed by third party payment providers including PayPal and Stripe. We generally do not directly receive or store your complete payment card number when payment is processed through these providers.
Payment providers may independently collect information required to process transactions, prevent fraud and comply with financial or regulatory obligations.
Website and device information
- IP address
- Browser type
- Device type
- Operating system
- Cookie identifiers
- Approximate location
- Pages visited
- Products viewed
- Products added to cart
- Checkout activity
- Referring website or advertisement
- Website interactions
Communications
If you contact us, we may retain information contained in your communication, including emails, messages, complaints, return requests and customer support correspondence.
Marketing and advertising information
Where permitted, we may collect information about how you interact with Enetura advertisements, marketing communications and advertising campaigns operated through services such as Google and Meta.
2. How We Collect Information
We may collect personal information:
- Directly from you
- Automatically when you use our website
- During checkout
- Through cookies and similar technologies
- From payment providers
- From shipping and fulfilment providers
- From advertising platforms
- From analytics providers
- Through customer service interactions
- From fraud prevention providers
3. How We Use Your Information
We may use personal information to:
- Process and fulfil orders
- Accept and verify payments
- Deliver products
- Provide order and tracking updates
- Process returns and refunds
- Provide customer support
- Respond to enquiries
- Prevent fraud and abuse
- Protect our website and customers
- Maintain accounting and business records
- Analyse website performance
- Understand how customers use our website
- Improve our products and services
- Measure advertising performance
- Attribute purchases to advertising campaigns
- Personalise advertising where permitted
- Retarget visitors where permitted
- Send marketing communications where legally permitted
- Comply with legal obligations
- Establish, exercise or defend legal claims
4. Legal Bases for Processing
Where laws such as the UK GDPR or EU GDPR apply, we process personal information using one or more recognised legal bases.
Performance of a contract
For example, processing your name, address and order information so we can supply products you have purchased.
Legitimate interests
We may process information where reasonably necessary for legitimate business purposes, including fraud prevention, customer service, website improvement, business administration and protecting our legal rights, provided those interests are not overridden by your rights.
Consent
We may rely on your consent for certain activities, particularly non essential cookies, personalised advertising or marketing where consent is required.
Legal obligation
We may process or retain information where necessary to comply with tax, accounting, regulatory, fraud prevention or other legal requirements.
5. Shopify
Our online store is hosted using Shopify.
Shopify provides the ecommerce infrastructure that enables us to operate our website, process orders and provide store functionality.
As part of providing those services, Shopify may process information relating to your visit, device, browsing activity, account, checkout and purchases.
6. Payments
We may use payment service providers including Stripe and PayPal.
When you select one of these payment methods, information required to process your transaction may be transmitted directly to the relevant provider.
Payment providers may use information for purposes including:
- Processing transactions
- Authenticating payments
- Preventing fraud
- Managing disputes
- Processing refunds
- Meeting financial and regulatory requirements
7. Google
We may use Google services including Google Analytics, Google Ads and related Google advertising technologies.
Depending on our configuration and your privacy choices, these tools may collect or process information concerning your:
- Device
- Browser
- IP address
- Website activity
- Pages viewed
- Advertising interactions
- Purchases
- Conversion events
- Cookie or advertising identifiers
We may use this information to understand how visitors use our website, measure advertising effectiveness, improve campaigns and show relevant advertisements.
8. Meta
We may use Meta advertising services and Meta Business Tools, including technologies such as the Meta Pixel.
These technologies may allow Enetura and Meta to understand actions taken on our website, such as:
- Visiting a product page
- Adding an item to your basket
- Beginning checkout
- Completing a purchase
We may use this information for advertising measurement, campaign optimisation, audience creation and personalised or retargeted advertising where legally permitted.
9. Cookies and Similar Technologies
Enetura.com may use cookies, pixels, tags, local storage and similar technologies.
These technologies may be used for:
- Essential website functions
- Shopping basket and checkout functionality
- Website security
- Fraud prevention
- Analytics
- Advertising measurement
- Retargeting
- Remembering preferences
10. Cookie Consent
Where applicable law requires consent, we will request permission before placing or accessing non essential cookies or similar tracking technologies.
You may be able to:
- Accept all cookies
- Reject non essential cookies
- Choose specific cookie categories
- Change your preferences later
Essential cookies required for the operation, security or checkout functionality of the website may operate without consent where legally permitted.
11. Marketing Communications
Where legally permitted, we may send promotional communications concerning:
- Products
- Offers
- Discounts
- New releases
- Abandoned baskets
- Enetura news
You can unsubscribe from marketing emails at any time by using the unsubscribe link contained in the message or contacting us.
Unsubscribing from promotional communications does not prevent us from sending transactional communications relating to an existing order.
12. Abandoned Checkouts
If you begin checkout but do not complete your purchase, we may retain information associated with that checkout.
Where legally permitted, we may use this information to restore your basket, remind you about your checkout, diagnose checkout problems or measure conversion performance.
13. Advertising and Retargeting
We may advertise Enetura through services including Google and Meta.
Subject to applicable law and your consent choices, advertising providers may use cookies, pixels and identifiers to recognise that a device has previously visited our website.
This may result in you seeing Enetura advertisements after leaving our website.
14. Information We Share
We may share personal information with third parties where reasonably necessary to operate our business.
These may include:
- Shopify
- Stripe
- PayPal
- Meta
- Shipping carriers
- Fulfilment providers
- Warehousing providers
- Customer support providers
- Email and marketing providers
- Analytics providers
- Fraud prevention providers
- Professional advisers
- Government agencies or regulators where legally required
15. Fulfilment and Shipping Partners
As an international ecommerce business, we may use third party manufacturers, suppliers, fulfilment centres, logistics providers and delivery companies.
Information such as your name, delivery address, telephone number, email address and order details may be provided where reasonably necessary to manufacture, fulfil, track or deliver your order.
16. International Data Transfers
Enetura serves customers internationally and uses service providers operating in multiple countries.
As a result, your information may be processed outside the country where you live.
Where data protection law requires safeguards for international transfers, we or our service providers may rely on legally recognised transfer mechanisms.
17. Do We Sell Personal Information?
Enetura does not sell personal information for money.
However, privacy laws in some jurisdictions use broad definitions of terms such as “sale”, “sharing” and “targeted advertising”.
Our use of advertising technologies such as Google Ads or Meta advertising tools may constitute sharing or targeted advertising under certain laws.
Where required, eligible users may opt out of these activities.
18. Data Retention
We retain personal information only for as long as reasonably necessary for the purposes for which it was collected.
Retention periods may depend on:
- Whether you have an active order
- Customer service requirements
- Return and guarantee periods
- Fraud prevention
- Chargeback periods
- Tax and accounting obligations
- Legal claims
- Regulatory obligations
19. Data Security
We take reasonable administrative, organisational and technical measures designed to protect personal information against unauthorised access, loss, misuse, disclosure, alteration or destruction.
However, no online service, electronic transmission or storage system can be guaranteed to be completely secure.
20. Your Privacy Rights
Depending on where you live, you may have rights relating to your personal information.
These may include the right to:
- Request access
- Request correction
- Request deletion
- Restrict certain processing
- Object to certain processing
- Request data portability
- Withdraw consent
- Opt out of certain marketing
- Opt out of qualifying targeted advertising
- Lodge a complaint with a privacy regulator
21. UK and European Customers
If UK or European data protection law applies to you, you may have rights including access, rectification, erasure, restriction, portability, objection and withdrawal of consent.
UK customers may also have the right to complain to the Information Commissioner's Office (ICO).
22. United States Residents
Residents of certain US states may have additional privacy rights.
Depending on your state, these may include rights to access, correct, delete or receive a portable copy of personal information and to opt out of certain targeted advertising or sharing.
23. Canadian Customers
Canadian customers may have rights under applicable federal or provincial privacy legislation, including rights concerning access, correction and withdrawal of consent in certain circumstances.
24. Australian Customers
Australian customers may have rights under applicable Australian privacy legislation.
Nothing in this policy restricts mandatory rights available under Australian law.
25. New Zealand Customers
New Zealand customers may have rights under applicable New Zealand privacy legislation, including rights to request access to or correction of personal information in appropriate circumstances.
26. Children
Our website is intended for a general adult shopping audience and is not directed toward children.
We do not knowingly collect personal information from children where doing so would be prohibited by applicable law.
27. Fraud Prevention
We may use personal information to identify, investigate and prevent:
- Payment fraud
- Chargeback fraud
- Account abuse
- False delivery claims
- Promotional abuse
- Other unlawful or suspicious activity
28. Legal Disclosure
We may disclose information if reasonably necessary to comply with law, respond to valid legal proceedings, enforce our agreements, protect our legal rights, investigate fraud or respond to regulatory or government requests.
29. Third Party Websites
Our website may contain links to third party websites or services.
We are not responsible for the privacy practices of websites that we do not control.
30. Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes to our business, service providers, advertising technologies or legal requirements.
The revised version will be published on this page with an updated “Last updated” date.
31. Contact Us
For questions about this Privacy Policy or to exercise a privacy right, contact: info@enetura.com.
We may need to verify your identity before processing certain privacy requests.